These variations allow you to place your logo wherever you see fit for example, a billboard, backdrop, website, business card, or T-shirt. Horizontal, vertical, and square versions of your logo are good to have.They’re created in programs like Adobe Illustrator, and can then be converted to any other file format that you need, such as PNGs or JPGs. Vector files are necessary, as they’ll act as master files you can infinitely scale (like SVG), edit, or send to a designer or printer.Pixels = dimensions, whereas bytes (KB/MB/GB) = the file size. Logos are measured in pixels, which means you’ll often see them referred to in dimensions like 500px by 500px.Scalability ensures that if you did put your logo on a giant billboard, it would still look clean and detailed (not pixelated). Whether you want your logo on a business card, or on an ad in Times Square, it needs to be scalable. It allows you to comfortably fit your logo into every application that you need it. Having different logo variations is essential for your business. Great logos can be resized, and quickly produced across hundreds of different contexts. Leave your company’s mark on the world and make sure it looks damn good, wherever it’s displayed! Logo sizing basicsĪlthough every logo is unique, the sizes in which you save and share them are not. To ensure your logo design works in different mediums, here’s a list of logo size guidelines so you can display your brand seamlessly across the web, social media, print, and more. Having easy-to-resize PNG and vector files will help you adapt your logo accordingly. For example, a YouTube profile photo is 800 pixels x 800 pixels, whereas a logo for a website or email signature usually has a maximum height of 100 pixels. The standard size of a logo depends on the platform you’re uploading it to. When you embark on your branding journey, you may be wondering, “What size should my logo be?” A logo has a massive impact on the perception of your company, so it’s crucial to keep it looking crisp wherever it’s used.
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